I learned a lot from Malcom Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference. He spoke about how epidemics of demand happen and the types of people who can trigger it. Malcolm claims that there are 3 types of people who start epidemics: the Connectors, the Mavens, and the Salesmen. For this article, we’re going to focus on the Mavens–the people who start word-of-mouth epidemics.
Before we go further, let’s define what word-of-mouth is. According to businessdictionary.com, it is an oral or written recommendation by a satisfied customer to the prospective customers of a good or service and is considered to be the most effective form of promotion.